​The Prince Cut Diamond

The Prince Cut Diamond design, invented and patented by the Avi Paz Group after three years of research, takes the traditional Emerald Cut Diamond to the next level, incorporating stepped sides and twice as many facets - which results in a straight edged diamond of unparalleled fire and brilliance.

The Prince Cut Diamond is available only through The Group and authorised  Prince Cut jewellery manufacturers and retailers. 

​ Not only does the Avi Paz Prince Cut offer more brilliance and fire than the Emerald Cut, it also provides more and better light capture and play than other traditional straight-edged cuts.  In addition the Prince Cut also hides inclusions, making the design an ideal solution for straight-edged stones of lower clarity.

​ In 2004, the Avi Paz Group began marketing the Prince Cut diamond in the United States, where the group has its now distrubition network.  The Prince Cut is now marketed internationally through a network of authorised dealers. Forever Diamonds is the only Jeweller in Australia that is authorised to market and sell the Prince Cut diamond.

What makes the Prince Cut so special?

​ The shape of the Prince Cut is distinguished by cropped corners and elongated, stepped sides, and many facets, which provide a number of advantages in terms of light play and brilliance. 

​Avi Paz's Prince Cut features 111 facets, compared to the 46 facets of the traditional Emerald Cut. 41 facets are on the crown, with another 70 on the diamonds pavilion. The many facets allow the light 'wasted' by the Emerald Cut to come into full play in the Prince Cut, giving the stones unparalleled brilliance and fire. 

The scintillation and sparkle brought out by the Prince Cut ​not only shows off a diamonds true potential for light play and sparkle, but also hides inclusions in lower-quality stones that would be exposed by the classic Emerald Cut.  

The ​Avi Paz Prince Cut is available in all colours and clarities and in sizes ranging from 0.10 carat and upwards.