Choosing a Diamond

When people talk about the cut of a diamond, they tend to refer on how a diamond is shaped and polished, the way its sides or facets are designed and how shallowly or deeply it has been cut.

A diamond's shape, on the other hand, is predetermined in large part by its molecular structure. Diamonds whose molecular crystals are macle, can be cut to be oval or marquise shaped, while those that have an octahedron structure must be cut to be a round brilliant.

Though there are several diamond shapes, the Round Brilliant cut diamond still proves to be the most popular shape and we carry a large selection of these stones in all sizes, colours and clarities.

Fancy cut Diamonds including Princess, Oval, Marquise, Pear, Emerald, and Heart are also available. Should we not have your preference in stock, we will source the diamond on your behalf.

Choosing a diamond is a very personal decision, which reflects upon an individuals taste and personality. When choosing a diamond it is important to understand what makes a quality diamond to make sure that you get value for your money. Here at Forever Diamonds, we strive to provide prompt, professional and friendly service. When you shop with Forever Diamonds, you can rest assured that you will be assisted by educated jewelers who will help you select the best gemstone for you or your loved one.

Forever Diamond aims to provide the best diamond within the 4 C's, at the most competitive price. We import diamonds and supply direct to the public with service, quality and value that is second to none.

We all want a good price, but we also want good value. Buying a diamond may be a complex process, however here at Forever Diamonds, we will assist you in your many inquiries to make your experience of buying a diamond easier and time efficient, so that you result in a piece that delights the eye.

James Kouts, director of Forever Diamonds has 20 years experience of a diamond grader, diamond evaluator and also a Rough evaluator where he studied in the Diamond Education College at Johannesburg in Africa.

We recommend strongly that you do not buy any diamond without a Grading Report. Your diamond should come with a laboratory certificate indicating the cut, colour, clarity grade and the weight of your diamond. A Diamond Grading Report is a statement, issued by an independent Gemological Laboratory, that at the time of evaluation, the Diamond in question has been examined by experienced Diamond Graders, using various gemological instruments, and determined to contain the characteristics as stated in the Report.

Some people want the largest diamond they can afford; some are more concerned about the colour and want a near-colourless gemstone. Still others are more concerned about a diamond's clarity. And all want a diamond that is cut to reveal the beauty of the gemstone.

Diamonds that are large, nearly colourless, completely free of inclusions, and cut with care to reveal the gemstone's beauty are rare and, therefore, costly. Nonetheless, beautiful diamonds are available at prices to fit most budgets. We can assist you in choosing the best diamond to suit your taste and your finances.

When you shop with Forever Diamonds, you can rest assured that you will be assisted by educated and concerned jewellers who will help you select the best gemstone for you or your loved one.